Marketing to the Millennials
A large part of the population is made up of the millennials. Another considerable portion is then made up of the Generation Z members. Their combined contribution to the overall population is about half the total. When you are selling, especially when marketing, you need to pay attention to this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups tend to chase great experiences. The older generation tended to be more convinced by the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You need to demonstrate how your products and services will impact and influence their lifestyle.
Online marketing will be our preferred marketing approach. They are generations that have grown up using the intent and smart devices all the time. None of them is ever really offline. It, therefore, makes sense to try and market to them where you are certain they will be found. Social media platforms should replace all your print and traditional media marketing platforms.
They are also interested in finding out what your brand is all about. In their quest for meaning, they will not buy a product simply because it works. They first look at the vision and mission of the brand that presented the product to them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They are concerned over matters such as global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You also need to adopt gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
You will face some unique situations when marketing to Gen Z and millennials. They come with some special and ever-changing tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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